Zach Braff is Alive, and Utilizes YouTube to Prove It
Zach Braff combatted the “Zach Braff is Dead” rumor that was running rampant through one type of social media (Twitter) by utilizing another form of social media (YouTube).
He debunks the rumor, lets us know what’s up with his career, incorporates one of his famous buddies (a social marketing technique known as “social proof”), makes it funny, and squeezes it all into two and half minutes!
Damn! If this guy was a marketer, he’d be the best marketer ever! 
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This guy is funny! He really has the timing of his pauses downpat, he uses them to maximum comic effect.